From Speech Strategy News, May 2008

Results of searches can be structured using a management console

EveryZinguses speech recognition technology developed at BBN Technologies to search audio content (SSN, April 2008, p. 8). In April, the company announced RAMP, a new management console that enables content producers and publishers to control the Reach, Access, Monetization, and Protection(RAMP) of their online audio and video content.RAMP provides customers with complete control over their online audio and video content, giving them the power to determine how their content is discovered, distributed, presented, and consumed. EveryZing also announced that Cox Radiowill deploy the EveryZing’s ezSEO and ezSEARCH across all of its 68 radio station Web sites, all managed by RAMP.

Tom Wilde, EveryZing CEO, said, “Although sites like YouTube have created an extendable distribution method for audio and video content, the content producers have no way to control the way that content is distributed and consumed—and more importantly, reap the advertising benefits that are rightfully theirs.”

RAMP allows customers to manage ezSEARCH and ezSEO by enabling them to control their own content pages, to customize topic search and navigation, and to manage the advertising targeting of audio and video content.With “point and click” capabilities and advanced code editing features, RAMP can be managed by technical and non-technical users to ensure that the EveryZing products are integrated into customer sites to meet their specific needs.As a turnkey, hosted solution, RAMP enables customers to deploy ezSEO and ezSEARCH in a matter of weeks.

Integrating search results across audio, video, images, and text, ezSEARCH offers media companies like Cox a ”single search box” experience for its end users.Once the search results are blended into one index, ezSEO delivers search engine-friendly Web pages across thousands of topics, increasing the discoverability and placement of customers’ audio and video content across all of the major search engines. RAMP helps to round out the offering for media companies and other producers of online “infotainment” by giving them the power to control ezSEARCH and ezSEO.

“By partnering with EveryZing, we are able to leverage the unique content assets from our terrestrial broadcasts on the Web and significantly enhance how that content is discovered, presented, and monetized,” said Gregg Lindahl, vice president of Cox Radio Interactive & New Technologies.“With RAMP, we will manage ezSEARCH and ezSEO across all radio stations’ Web sites when our V3 sites debut this spring… we do not sacrifice the customization we require for the user experience.”