TMA Associates
Press releases

TMA Associates: Bill Meisel

818-708-0962; b.meisel@tmaa.com



AVIOS: Peggie Johnson

408-323-1783, Peggie@avios.org


How connected are we to our mobile devices?

 

In the SpeechTEK conference this month, an intriguing theme emerged suggesting that smartphones are becoming extensions of ourselves.   Multiple presenters cited evidence showing that, because they are always with us, the expanding capabilities of the devices to be our “personal assistants” actually expand human potential.  There is an interesting analogy to automobiles which extend our range of travel beyond walking distance, with the mechanics of driving almost automatic like walking when we use the vehicle. The idea of the mobile phone as an extension of our memory and capabilities that is always with us, in effect an extension of our brain, is perhaps a bit unsettling to some of us but, nevertheless, it is happening.

 

Paradoxically, one major challenge to this “paradigm shift” is the rapid growth in mobile phone features and cloud-based services.  While these make the device more valuable, the complexity makes them difficult to use. The rapid acceptance of voice search on mobile phones as an alternative to typing search terms is evidence that typing and navigating features and applications on smartphones is difficult enough to demand an easier and more natural way to interact with them if they are to achieve their full potential.

 

One particularly natural option is to treat the phone as a personal assistant--just say what you want to get it. Providers of speech recognition options on mobile phones are expanding them to fuller assistant-style functionality, with all major mobile operating systems offering (or soon to offer) voice control, as well as independent apps that act in effect as a voice operating system on top of the operating system. The voice functionality of these assistant applications goes beyond the speech recognition capability. They include methods of analyzing the resulting text to determine the user’s intent and cut directly to what the user wants rather than just displaying a list of alternatives. If the user is not in an environment where they can speak to the phone, they can type what they want into a searchbox-style interface and still take advantage of these natural language interpretation capabilities. This intuitive interface is a prerequisite to full use of smartphone capabilities as they expand, and will make its evolution into an extension of our human capabilities more complete.

 

The commercial implications of this fundamental paradigm shift will be explored in depth at the Mobile Voice Conference in San Francisco, March 19-21, 2012. The conference is presented by the non-profit Applied Voice Input Output Society, with Bill Meisel, editor, Speech Strategy News, and president, TMA Associates, as the program organizer. The conference is currently offering sponsorship opportunities and soliciting proposals for talks at www.mobilevoiceconference.com.

 

About the Mobile Voice Conference

 

The Mobile Voice Conference in San Francisco, March 19-21, 2012, provides attendees with information to help them take advantage of the rapidly developing opportunities created by the explosion of mobile phone use, and, in particular, with the increasing role of voice interaction on mobile devices, including its implications for app development, enterprise use, and customer service. The preliminary program is at www.mobilevoiceconference.com.

 

The first day of the conference is the Vendor Showcase, part of the full conference registration, but free for those attending the one day. Information on conference sponsorship opportunities and participation in the Vendor Showcase is available at the conference website.

 

About the Applied Voice Input Output Society

 

AVIOS is non-profit organization promoting the speech technology industry for over a quarter-century. For more info, see www.avios.org.

 

Contacts:

AVIOS: Peggie Johnson, 408-323-1783, Peggie@avios.org

TMA Associates: Bill Meisel, 818-708-0962, b.meisel@tmaa.com